It’s funny how the passing of someone you never knew personally, but yet was a part of your personal life can affect you in a way that is surprising. This was the case for me and hundreds of millions people when the world learned of Steve Jobs death yesterday at the age of 56. One of the things Pat and I made sure of when we were putting together The Casitas was that “guests have something into which they can plug their iPods or iPhones into”. It was part of the business model, a must have.
In school when I learned about the likes of Michelangelo, Leonardo da Vinci, Benjamin Franklin and Thomas Edison I wondered what it would be like to live in a time when one person was responsible for history changing innovation. Well guess what, now I know. Steve Jobs made having “the best” something to strive for. He brought families together in ways maybe only foreseen by him. How many parents have looked at the songs on your children’s iPod and been surprised, maybe even shocked, to find many of the same songs that you listened to when you were their age and are on your playlists? Raise your hand if that’s the case. BTW, both of mine are up.
Steve Job’s was the very rare individual that created passion on both sides of the buying equation. People loved working for him and more importantly, people who didn’t couldn’t wait to see what new device he was going to introduce that they couldn’t live without. Pat got up at 5 in the morning to wait in line at the Apple store in San Luis Obispo three times in the hopes of getting an iPad2. This was after 4 “normal” attempts at getting to the store at 8 in the morning.
That was the genius of Steve Jobs, creating the passion and then delivering, time after time. He was no one hit wonder, he was the Beatles of our, my, generation.
Thank you Steve, wish you had time to share “one more thing” with us.